As you know, the holiday season is the highest point for online shopping that most of storeowners gain the highest profit and sell high product volumes. The holiday season is a great time for increasing the number of customers and sale volumes. Therefore, it is very important to pay attention and give the suitable strategy in this season.
- Create a good holiday atmosphere
Creating a holiday atmosphere on your website can immediately get your visitors’ attention. A few ways to do achieve a holiday atmosphere is by changing your store’s design theme using holiday colors, changing the website logo to make it more attractive or highlighting holiday offers on your homepage. Use updated images to reflect the season or change up some of your heading fonts to a more beautiful font. Be sure your website will be good-looking on all devices.
- Speed matters
Customers are impatient. 47% of consumers expect a web page to load in 2 seconds or less. Pay attention to what affects your site speed and work with a developer on getting the load times faster. This will benefit you and your customers. By contrast, your website loading speed is slow, this will lead to that customers will move to other shops and your store will lose a customer and profit. Therefore, you should notice this problems
- Focus on mobile shoppers
People are using smart phones for online shopping and research a lot, especially during the holiday season. Mobile conversion rates are still lower than desktop. This is because many online stores do not provide a smooth mobile experience to shoppers. If you are not using responsive design for your online store, you are going to potentially lose thousands of dollars in sales this holiday season. Therefore, to solve this problem, you can choose some following Magento Extension: Magento Reward Points, Magento Daily Deals, Magento Promotion Notifications to support your customers on mobile devices
- Simplify the checkout process
Usually, checkout processes involve several steps for the customer to check out. Some websites ask users for too much information during checkout or even if there are hidden costs that the customer did not realize before hand, they abandon the checkout process all together. The complex checkout process leads to abandoned carts. Simple is always better. Therefore, in Magento Community has offered One Step Checkout Extension to support your customers simplifying the checkout process.
- Using social media to save costs of advertising
Social media is a great tool for businesses to share promotions and other content from their site. You can post products, deals, blogs, etc. on your platforms to engage with your followers. These followers will potentially become customers so it is best to customize your posts to each network to truly see the benefits.
In conclusion, with the above listed tips, you can turn your visitors into loyal customers. Your online shop will gain the highest effectiveness in the holiday season.
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