Running E-commerce stores, you have to meet a tough keyword competition as similar product is usually on sale, on high traffic online store, which is low process. Therefore, if you are a merchant, it is wise to know about SEO. If you do not know about it, fortunately, Magento has some great backend choices to make them search engine friendly.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. However in this writing, we just focus on dealing with the SEO tips can take to optimize Magento store for get better Search Engine Results Page (SERP) rankings.
You can look at some useful SEO tips for Magento store in this part below:
- Making your URLs clean and clear
You should always use common characters and product related words for your URLs! It helps your links to be human readable too. Magento by default supports to simplify URLs. Go to: System => Configuration => Web => Search Engines Optimization.
Enter “URL Options” menu, set “No” for “Add Store Code to URLS” to avoid store codes being added to your URLs.
Enter “Search Engine Optimization” menu, set “Yes” for “Server URL Rewrites” to remove “index.php” from your URLs.
- Allowing search engines to index your sites
Click through System => Configuration => Design => HTML Heads, and then change the “Default Robots” setting to “INDEX, FOLLOW”.
- Eliminating Duplicate Contents
To dismiss the duplicate in URLs, click through System => Configuration => Catalog => Search Engine Optimization and set “No” for “Use Categories Path for Product URLs”.
To avoid duplicating content unless your items show off in a lot of categories, set “Yes” to both “Canonical Link Meta Tag” boxes.
- Google XML Sitemap Generator
Click through System => Configuration => Google Sitemap to select your own priority and configure the frequency and the time you want the XML sitemap to be generated.
- Analytics Integration
To enable Google Analytics Integration in your Magento system, click through System => Configuration => Google API.
Set “Yes” for “Enable option” and submit your Account Number.
Here are some useful tips for you to better running your business as well as achieve you goal in life.