Website is the important part in your online business with a number of great functions. For many merchants, it is the first point of contact and first impression, thus, they try to make it become better. Merchants do everything to make their site look eye-catching and gorgeous. Periodically, the merchants redesign their site because of trends change and customers’ tastes improve over time. However, redesigning a website is not an easy things, a website can be a disaster if you do not know how to do. If you want to safely redesign your site without any harm for business, there is a vast of important things to keep in mind.
Here is something that you should bear in mind before redesigning a website:
Re-define your audience
The purpose of any website is to be friendly digital presence which is reflective of what your main audience is looking for. Thus, you should raise some question to make the planning process is easier. Who is your site for? Are they average customers or business professionals? etc.
Reasons for your decision
Thinking carefully about the real reason why you want to redesign you website and what your newly redesigned website looks like. By raising those questions, you know your business goals.
Is There Anything You Should Be Keeping From Your Old Site?
There may be certain some items or elements from old site which are important and you want to keep with in the future.
It is the good chance to perform your site on mobile devices if you never do that before. The last thing you need is to spend time and energy redesigning your ecommerce website only to leave the millions of people who use their mobile phones.
Post-Launch Announcements and Feedback
It is important to inform your customers your newly redesigned website and the reason why you made it, the advantages of this. Besides, listen to the feedback from customer to make sure that they satisfy with the new site.