Selecting a suitable ecommerce platform for your online store is not easy decision which it can have the impact on the success of business. In the ecommerce market, there are a lot of ecommerce platforms that your site can choose. However, Magento vs. Shopify are two of the most popular and widely acclaimed online sales platforms.
So which one is best for you? In this post, we will give an overview of comparison between us that lets you make decision easily:
|General information||Magento is a highly flexible open-source ecommerce solution which isn’t short of high-end features. It’s used by over 200,000 retailers and has a massive community of developers dedicated to creating add-ons and extensions for themselves and other users.
|It is popular and powerful ecommerce platform, which gives you a lot of freedom to customise your store and inject your brand’s personality. You don’t need to be a designer to create beautiful stores, and there’s a huge amount of support available.|
|Features||-Magento allows users to create multi-stores in one platform, so you to operate more than one store at a time from one Magento account
-Payment gateway setup is really easy as Magento is already integrated with PayPal, Google Checkout, SagePay and more, but you can also add your own payment option.
-There are analytics and reporting tools which aim to help you improve your business intelligence. Assess your statistics, sales reports, product popularity and other figures related to your business performance.
-There are some pretty strong search engine optimisation (SEO) features including SEO friendly URLs and custom meta-descriptions for each product.
-Mobile optimisation ensures that the store translates well to smaller screens, which makes online shopping easier for the customer.
-Lots of professional themes to choose from. You can customise it as you want.
|-Lots of professional themes to choose from. You also have full access to the HTML and CSS of your store, so you can customise it however you want.
-Abandoned checkout recovery
automatically emails prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase
-Customer profiles which can help you learn more about your customers and their shopping habits.
-Customers can create an account at checkout, which encourages repeat custom. Your customers can also check out as a guest without creating an account, so there’s less chance of abandoned carts.
-Search engine optimized shops, product reviews, email marketing and integrations with all the leading social media sites.
-Plenty of integrations available
including things like CRM, accounting and software available to help with your Shopify Amazon integration.
-Digital products can be sold through Shopify
-Analytics and reports on sales, orders, and traffic helps gain insight into your store’s growth.
In conclusion, it is hard to choose which one is better. It depends on each requirements and situations. Therefore, your store needs to consider carefully.